The oral care market is expected to rise a register growth at a CAGR 5.6% during the forecast period 2021-2031. Global sales of oral care are expected to top US$ 96.1 Bn in 2031
The oral care market in North America is worth worth multi-billion dollars. It is expected to register growth at a positive pace through the forecast period. Within North America, the U.S. has emerged as a key market.
The high spending power of consumers in the U.S. has been enabling sales of oral care products in the country. Also presence of some of the leading players has been supporting expansion in the U.S.
Good dental or oral care is necessary to keep the tongue, gums, and teeth in good condition. With the right diagnosis and dental care supplies, oral diseases like poor breath, dry mouth, cold sores, decay, and thrush can all be controlled.
The dental care market is significantly impacted by product advancements from well-known corporations as well as major investments in marketing and promotional activities to reach huge consumer bases. On the other hand, customer awareness of technology improvements is impeding industry expansion.
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The toothpastes come in different fluoride concentrations, with special additions like herbs, honey, and others, for specialised purposes like controlling dental disintegration and treating teeth. The mouthwashes are used to treat gum disorders or to refresh the mouth. The simple accessibility of a wide variety of oral care products and effective marketing strategies have led to a growth in the oral care market.
Oral hygiene awareness is one of the main factors influencing the growth of the oral care market. To increase public knowledge of dental hygiene, dentists host a range of seminars and campaigns. This helps major market participants showcase their product lines, which raises consumer adoption of dental care items.
The retailing of oral care products has undergone a substantial change in recent years all over the world. Online retailers are overtaking traditional wholesalers, stores, and pharmacies one by one. Due to the low prices of multi-brand oral care products, ease of purchase, and free shipping, oral care goods can be acquired through online sales channels. Key market participants have increased their investment in online sales channels for oral care products as a result of their success.
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Future Market Insights has profiled the following prominent manufacturers in its report:
- Colgate-Palmolive Company
- Procter & Gamble Co.
- Unilever Group
- Koninklijke Philips N.V.
- Johnson & Johnson Limited
- GlaxoSmithKline PLC
- Amway
- Dabur
- Splat Global UK Ltd.
- Kewalraj & Co.
- Dentaid
- Brush with Bamboo
- Condor
- The Gillette Company
- Yangzhou Shuguang Toothbrush Factory
- Natusana
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Oral Care Market Key Segments Covered
Product Type
- Toothbrush
- Manual
- Electric
- Toothpaste
- Pastes
- Gels
- Powders
- Polishes
- Mouthwash
- Medicated
- Non-Medicated
- Dental Floss
- Waxed
- Unwaxed
- Thread
- Dental Tape
- Denture Care
- Cleanser
- Adhesive
- Paste
- Others
Age Group
- Kids
- Adults
- Geriatric
Price Range
- High (US$ 100 – 250)
- Medium (US$ 20 – 100)
- Low (Below US$ 20)
Sales Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores & Pharmacies
- Convenience Stores
- Online Retailers
- Other Sales Channel
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa (MEA)
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