According to the forecast, Japan is projected to grow significantly during the forecast period. Maternity apparel is being designed with better quality fabrics to cater to the requirements of pregnant women and to provide comfort. Increasing product awareness has led retailers to sell maternity apparel both online and offline in the market. As a result of the COVID-19 outbreak, maternity wear sales have suffered, thereby hindering the growth of the market as a whole.
In order for pregnant and nursing mothers to maintain the health of their children and avoid harm caused to their health, they need special protection. In the case of working women, maternity and pregnancy can cause a great deal of vulnerability. In addition to giving birth, recovering, and nursing their children, they should have adequate time for these activities. This condition makes maternity wear useful for women during or after pregnancy as it provides comfort and flexibility to them.
A rise in online sales and projected discounts on popular brands are expected to drive the market demand for maternity apparel to grow over the next few years. As part of collections, consumers can choose from wide variety of maternity wear that is suitable for specific occasions and venues. In order to boost their customer base, companies offer discounts and provide customized maternity wear for each individual.
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There has also been an increase in the popularity of maternity wear products due to the increasing number of celebrities and bloggers who are using workout videos and social media posts to promote specific brands of maternity wear, therefore growing the market for the brand. Due to the growth in internet penetration, and increasing levels of digital literacy, the e-commerce industry is expected to expand further over the next few years, thus creating growth opportunities for players in the market.
Increasing support for working women has also led to the growth of maternity apparel in this region. For instance, beginning in April, the Yamaguchi Police Department introduced maternity uniforms for pregnant officers after female staff requested them. Yamaguchi Prefectural Police introduced the uniform to mark the 10th such initiative among Japanese prefectures. The pants in the new uniform are loosely fitting and have elastic waistbands.
Key Takeaways
- Across East Asia in 2022, Japan is expected to contribute 34.7% of maternity apparel sales in the market.
- According to estimates, maternity apparel’s market value will reach US$44.08 billion in 2032.
- The maternity wear market is anticipated to grow at a CAGR of 4.3% during the forecast period.
- Outwear dominated the global maternity apparel market with 76.2% market share.
- A steady pace of growth is also expected in the nightwear category. A pleasant fit with extra stretchy fabrics, providing comfort during gestation, caused this segment to register a CAGR of 12.3%.
Competitive Landscape
Leading manufacturers are putting emphasis on creating innovative and new products in maternity wear aimed at protecting women and their infants from harmful UV radiation. Creating new and unique products drives sales of maternity wear in the market. As a result of these developments, key market players are progressively demonstrating lucrative growth prospects in the market.
- For the Spring/Summer 2022 collection, The North Face Japan introduces a functional drip for moms and their children. As part of its most recent collection, The North Face Japan combines minimalistic style with high-quality materials for stylish, practical maternity wear.
- “Rent the Camo” will issue free maternity uniform items to pregnant Airmen and Guardians at 10 bases in the near future as part of the Department of the Air Force’s Maternity Uniform Pilot Program. A joint program with the Army is being developed, and details regarding application and eligibility are still being finalized.
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Key Segments in the Maternity Apparels Market
By Product Type :
- Outerwear
- Tops
- Tunics
- Bottom
- Dresses
- Others
- Innerwear
- Lingerie
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Price Range:
- Below US$ 100
- US$ 100 – US$ 200
- US$ 200 and Above
By Sales Channel:
- Wholesales/Distributors
- Hypermarkets/Supermarkets
- Speciality Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
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About FMI:
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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