Ready To Drink (RTD) Tea Market Is Expected To See a Growth of 7.9% | Future Market Insights

In 2022, it is anticipated that the ready-to-drink (RTD) tea market would be worth US$33.0 billion. According to Future Market Insights (FMI), the entire market value is anticipated to increase at a CAGR of 7.9% from 2022 to 2032, reaching US$ 70.5 Bn.

Botanical flavors, which are said to offer health benefits and are labeled clearly, are predicted to do well in the RTD tea market. Spices, especially ginger, are increasing in popularity around the world and consumption of flavored RTD tea is fueling the demand in the market.

While hot herbal teas have a long history of highlighting their natural health benefits, RTD teas are becoming increasingly popular. Botanical elements can be tailored to fit a variety of health and wellbeing requirements.

Tea drinkers like it for a variety of reasons, including stress alleviation, digestive health, energy increase, and immunity-boosting. Hence, growing need for a strong immune system has been stressed by COVID-19, pushing the sales.

Due to bans in many regions, many botanical teas are unable to make unambiguous claims regarding the supposed functionality of their constituents. Botanical components (such as herbs and spices) are believed to have medicinal effects by majority of consumers, especially across Europe.

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Key Takeaways:

  • In terms of product type, herbal and green tea segments are expected to register highest growth during the forecast period.
  • Based on category, flavoured ready-to-drink tea segment will account for lion’s share in the global market.
  • North America is projected to dominate the global RTD tea market, holding more than 35% of the market share, followed by Europe.
  •  The U.S., the U.K., and China are estimated to be the most lucrative countries in the global RTD tea market, holding a significant market share of more than 30%, collectively.

 Therapeutic effects of tea over carbonated and soft beverages, as well as the convenience of RTD tea over regular tea, are boosting the market. To cater on this trend, key players are offering different ingredient such as mixing components and offering new flavors” – analyst at FMI.

Who is winning?

Some of the leading companies offering RTD Tea are Coca-Cola, JBD Group, Ting Hsin, Unilever, Amul, Uni-President, Arizona, Argo Tea, Britvic Soft Drinks, Dr Pepper Snapple, Asahi, Haelssen & Lyon, F&N Foods, Hangzhou Wahaha, Ito En, Kirin Beverage, HeySong, Marley’s Mellow Mood, Nongfu Spring, Malaysia Dairy, Pokka Sapporo Food and Beverage, PepsiCo, Suntory, Sweet Leaf Tea, Tai Sun, Tan Hiep Phat, Trade Winds, Vitalon, Xing Tea and Others.

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Get Valuable Insights into RTD Tea market 

Future Market Insights, in its new offering, provides an unbiased analysis of the RTD Tea market presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.

Market Segments Covered in Ready To Drink (RTD) Tea Market

Product Types:

  • Herbal
  • Black tea
  • Green tea
  • Others

Sales Channel:

  • Direct Sales
  • Indirect Sales

Region:

  • America
  • Europe
  • Japan
  • Asia (India, China, Japan)
  • Vietnam

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Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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