The U.S. packaged coconut water market valuation was estimated to be around US$ 5 Bn in 2020. It was predicted to expand at an impressive CAGR of 11.23% between 2021 and 2026. The revenue generated by the global packaged coconut market is poised to reach a value of US$ 6.47 Bn by 2033.
Coconut water is rapidly becoming one of the fastest-growing beverage categories in the U.S. Due to the widespread adoption of healthy lifestyles, the U.S. packaged coconut water market is predicted to account for over 2/5th of revenue during the forecast period (2023-2033).
With the rise of health awareness, people are looking for drinks that have health benefits, and coconut water is becoming a popular choice. Coconut water is naturally low in calories and has several health benefits, such as being a source of vitamins and minerals, helping to regulate blood pressure, and aiding in digestion.
Additionally, it is rich in antioxidants and electrolytes, which help maintain high energy levels and provide necessary hydration. As people become increasingly conscious of their health and nutrition, coconut water is becoming an attractive alternative to other sports drinks and sodas. Not only does it taste good, but it also offers numerous health advantages.
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Moreover, since there are no artificial ingredients or added sugars, coconut water makes for a healthy beverage option. Due to its natural sweetness and light flavor, it is often used as a mixer for alcoholic beverages, making it an appealing alternative to sugary sodas loaded with calories.
Also, coconut water contains five essential electrolytes: calcium, magnesium, sodium, phosphorus, and potassium. They help replenish electrolyte balance after exercise or during illness. Growing awareness of this particular benefit of coconut water is leading to increased consumption among fitness enthusiasts, athletes, and patients recovering from illnesses and diseases.
Packaged coconut water is gaining in popularity among millennials and Gen-Z in the U.S., who have embraced its unique flavor. During the forecast period, the U.S packaged coconut water market is set to experience robust expansion owing to growing acceptance among the younger generations.
Key Takeaways from the Packaged Coconut Water Market
- Over 1% of revenue in the global packaged coconut water market is predicted to be contributed by the U.S.
- The U.S. packaged coconut water market’s valuation was estimated to be US$ 5.6 Bn in 2020.
- It was predicted to expand at an impressive CAGR of 11.23% between 2021 and 2026.
- The sales of global packaged coconut water market are expected to increase at a valuation of US$ 1 Bn in 2023.
- The global packaged coconut water market is anticipated to increase at 5% CAGR during the forecast period.
- Rising inclination towards coconut water for healthy lifestyle is poised to provide an opportunity to the expansion of the packaged coconut water market in U.S.
“Growing consumption of coconut water for its health benefits looks set to drive the demand for packaged coconut water in the U.S. Key companies are experimenting with different flavors to attract customers.”– Says an FMI Analyst.
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Competition Landscape in the Packaged Coconut Water Market
Key players in the U.S. packaged coconut water market are developing a variety of products with numerous flavors featuring extracts of various fruits. Additionally, these companies are also introducing sugar free coconut water for calorie-conscious consumers.
Vita COCO, TAJA Coconut, and Del Monte are apex companies in the U.S. packaged coconut water market.
Recent Developments:
- In June 2022, Vita COCO, a market leader, had created a sparkling variety of coconut water that had effectively supplanted the region’s sugar-loaded energy drinks. Later, the firm introduced several flavor mashups, including pineapple and passion fruit, lemon and lime, and a number of others. In bars and restaurants, this product is appropriate for making cocktails.
- In February 2019, TAJA Coconut, an organic coconut water manufacturer, introduced bottled coconut water that is non-GMO and sugar-free. By eliminating the use of heat, air, or additives, the business extracts the coconut water using a three-step, unique cold-filtered method that preserves all of the nutrients.
- In June 2021, Del Monte, FieldFresh Goods’ premium packaged foods brand, recently announced the debut of their bottled King Coconut Water.
Key Segments
By Type:
- Pure coconut water
- Mix coconut water
- Pineapple
- Mango
- Watermelon
- Others
By Nature:
- Organic
- Conventional
By Packaging:
- Plastic bottles
- Tetra packs
- Cans
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Frequently Asked Questions
- How is the Packaged Coconut Water Market Growing?
- Which Region Holds the Highest Revenue Potential in the Packaged Coconut Water Market?
- What is the Current Packaged Coconut Water Market Size?
- What is the Future Scope of Growth for the Packaged Coconut Water Market?
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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