The GCC shisha tobacco market is poised to expand at a CAGR of 6.1% over the forecast period (2022-2032). Sales in the market are projected to increase from US$ 949.4 Mn in 2022 to US$ 1,724.3 Mn by the end of 2032.
According to FMI, strong shisha tobacco is expected to lead the market in terms of product type. The demand for strong shisha tobacco is anticipated to grow at a CAGR of 5.1% during the forecast tenure because consumers believe it is less harmful than regular tobacco and comes with various flavors.
With diseases becoming increasingly prevalent in this era, a strong focus is turned towards finding the biologically harmful culprits in food and other industries dealing with better life and survival.
This focus has lately included the detailed inspection of niche products within the tobacco industry. Water pipe smoking is not expected to escape the iron claws of research for long, which will stamp the truth regarding its harmful nature. Soon, research and development may lead to prohibitions or restrictions on the shisha tobacco market.
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For instance, Hookain, the famous shisha tobacco brand, now sells non-nicotine steam stones and conventional shisha tobacco. They are produced from natural soapstone soaked in molasses and have “an extra 30% of flavor to compensate for the lack of nicotine while simultaneously offering an explosion of pure taste.” Athletes frequently swap them for traditional tobacco products. At least in the GCC market, nicotine-free alternatives such as steam stones will be the dominant trend of the future, pushing the evolution of shisha smoking.
Key Takeaways from the Shisha tobacco market Study
- In terms of sales channel, direct sales segment is expected to account for maximum sales in the GCC shisha tobacco market.
- By product type, the strong shisha tobacco segment is expected to gain traction over the upcoming decade.
- Based on flavor, the fruit flavors are expected to witness immense growth in the GCC shisha tobacco market
- UAE shisha tobacco market is projected to witness robust growth in the GCC shisha tobacco market between 2022 and 2032
“Leading manufacturers in the GCC shisha tobacco market have increased their R&D efforts in order to extend their product range and produce a product which is less harmful for health. Businesses are focusing on new potential markets in order to grow their consumer base and establish a stronger regional presence.” Says an FMI analyst.
Who is winning?
Leading shisha tobacco manufacturer are focusing on aggressive promotional techniques, commercials, and new product launches to boost shisha tobacco sales growth in GCC. Major players present in the shisha tobacco market are Al-Eqbal Company for Investment PLC, Gulbahar Group, Samara Premium Tobacco Molasses, MSG Group of Companies, Romman Shisha Ltd., Middle East Tobacco Co. Ltd, Al Zawrae Industrial Company, Ugly Tobacco Hookah Inc., and Eastern Tombac & Tobacco Establishment among others
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