During the forecast period, there will be a CAGR of 2.3% in the adoption of baby oral care. The baby oral care market size is anticipated to rise from US$ 1.31 Bn in 2023 to US$ 1.64 Bn in 2033.
It is anticipated that factors such as modern parenting, which is aided by greater access to childcare products and services, mass awareness campaigns run by top companies, and government programmers to enhance children’s health and well-being will fuel market growth in the end.
By creating innovative baby oral care products like bamboo toothbrushes and fruit-based, chemical-free toothpaste, top market players are also broadening their market reach and diversifying their product offerings.
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The new born oral care sector will face considerable challenges due to the threat posed by counterfeit goods. These counterfeit products are poor or may jeopardise consumer safety and brand reputation. Early childhood caries are a major problem that affects the majority of people worldwide, with prevalence rates ranging from 60 to 90%, according to a World Health Organization (WHO) research.
The development of organised distribution channels, including supermarkets, hypermarkets, grocery stores, convenience stores, and department stores, is also offering manufacturers a lucrative opportunity for growth.
Key Takeaways from Market Study
- With a revenue share of more than 30.0%, the toothpaste sector dominated the market in 2021. In the upcoming years, the prevalence of cavities, gum disease, and tooth decay will increase, driving up toothpaste consumption.
- In 2021, the home segment’s revenue share was above 70.0% of the total market. In the long run, increased disposable income and spending on oral hygiene products will fuel market expansion. The home market makes the most use of oral care items.
- With a revenue share of more than 35.0% in 2021, the hypermarkets and supermarkets category dominated the industry. These markets bring together a wide range of goods from various brands.
- In 2021, Asia Pacific had a revenue share of about 35.0%, dominated the market. Long-term revenue growth will be highest in Asia Pacific due to its vast population and rising parental awareness of oral health, particularly in China and India.
- Europe, Latin America, and the Middle East and Africa are expected to see moderate revenue growth, owing to increased awareness of innovative oral hygiene products among individuals in many of these regions.
- Snazzy, a start-up in direct-to-consumer dental care, has secured $2.2 million in seed funding from YCombinator, Form Capital, Goodwater Capital, and ANIM Fund. Along with other investors, the round included Kunal Shah (founder of CRED), Bobby Goodlatte (angel investor at Stripe and Coinbase), Eric Idiahi (partner at Verod Capital), and others.
Competitive Landscape
There are many domestic and foreign competitors in the fiercely competitive baby oral care sector. To improve their market positions, the firms are implementing strategic techniques like joint ventures, mergers and acquisitions, and product innovation. To help children’s dental health and oral motor skills, Safe-O-Kid, one of India’s fastest-growing baby product brands, introduced innovative Oral Care and Sensory Kits in July 2022. Children up to the age of 12 can buy the product.
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Some of the Key Players Operating in Baby Oral Care Market Include:
- Colgate-Palmolive Company
- Johnson & Johnson
- Church & Dwight Co. Inc.
- Unilever
- Proctor & Gamble
- Pigeon Corporation
- Anchor Group
- Oriflame
- Amway
- Dr. Fresh
- Chattem
- Dabur
- Splat Baby
Key Segments Covered in the Baby Oral Care Market Report
By Product:
- Toothpaste
- Toothbrush
- Denture Products
- Mouthwash
- Others
By Application:
- Home
- Dentistry
By Distribution Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- Middle East & Africa (MEA)
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