Razors and Blades Market is Growing Due to Rising Aesthetic Consciousness | FMI

The razor and blades market is estimated at US$ 3267.26 million in 2022 and is projected to reach US$ 4372.7 million by 2032, at a CAGR of 3.0% from 2022 to 2032. Demand share of razor and blades market in men’s shaving market is approximately ~33%-35%.

The disposable razor blades industry is growing due to rising aesthetic consciousness and increased spending on personal grooming products, especially among millennial and Gen-Zs. This is as the disposable razor blades are easy to use, so their recreational use is contributing to the industry’s expansion.

Growing emphasis on sanitation during shaving to prevent skin infection is driving up the use of single-use razor blades, reviving the disposable razor blade business. With the growing need for a precise and smooth shave, disposable razor blades that can provide such benefits are becoming more popular, boosting the market growth..

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Key Takeaways from the Razors & Blades Market Study:

  • Based on product type, double edge segment will witness fastest growth over the forecast period (2022-2032).
  • In terms of material, stainless steel segment is expected to dominate the global razor & blades market.
  • Online retailers segment will gain traction over the forecast period owing to the rising penetration of e-commerce industry
  • China is expected to spearhead the growth in East Asia razor and blades market through 2022 & beyond
  • India will dominate the South Asia razor and blades market over the forecast period (2022-2032)
  • “Rapid urbanisation, improved personal hygiene, greater population density, and the proliferation of transportation networks are triggering a rise in demand for razor blades.”- FMI Analyst said.

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Who is winning?

Participants in the worldwide razor blades market have leveraged the use of product launches, collaborations, and acquisitions to expand consumer base and strengthen sales. To draw in

prospective patrons, manufacturers have attempted to employ innovative promotional techniques, marketing, and product debuts.

Major players in the razors and blades products market are Procter & Gamble, Edgewell Personal Care, Dorco, Ltd., Societe, Oscar Razor, Feather Safety Razor Ltd., Harry s INC, Phillips, Wahl Clipper, Dollar Shave Club INC among others.

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Global Razors and Blades by Category

By Product Type:

  • Double Edge.
  • Single Edge

By Material Type:

  • Carbon steel
  • Stainless Steel

By Price Range:

  • Low
  • Medium
  • Premium

By Consumer Orientation: 

  • Men
  • Women

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Online Retailers
  • Drug & Pharma
  • Other Sales Channel

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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