Global Trends, Emerging Technologies, and Growth Analysis of the Vitamin Gummies Market by Forecast to 2031

The vitamin gummies market, which was valued at US$ 3.7 billion in 2031, is predicted to grow at a CAGR of 6.2% to reach US$ 6.8 billion in 2031, according to Future Market Insights (FMI).

Governments are stressing upon the usage of natural based ingredients across various sectors. The health supplement industry also covers products derived from natural source. Moreover, due to increased health expenditure and increasing inclination towards natural remedies will result in high demand for natural and organic gummy vitamins.

Because gummy vitamins serve to develop and increase biological function, consumers are gravitating toward them. This has bolstered the sales of health supplements on a huge scale. Furthermore, governments are increasingly funding research into the health benefits of gummy vitamins.

Key Takeaways from the Vitamin Gummies Market Study:

  • North America vitamin gummies market accounts for a dominant share of 29.9% of the global vitamin gummies market in 2021.
  • Multivitamin gummy will remain the top-selling product category it provides benefits of multiple vitamins in just a single gummy.
  • In terms of customer orientation, demand among adults us anticipated to grow at a CAGR of 8.3% during the forecast period.
  • Based on source, animal based source is accounted for 75.5% of the market share in 2021.
  • In terms of sales channel, modern trade is anticipated to register growth at a CAGR of 9.3% during the forecast period

“Top players in the market are targeting specific health concerns to woo consumers. For instance, some are offering vitamin gummies meant to address hair care issues, while others are focusing on skincare. Additionally, producers are making them available in bottle jars, stand-up pouches, and other user-friendly packaging to provide consumers with greater convenience, which will aid the growth of the market in the coming years,” said a lead FMI analyst

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Gummy Vitamins to Replace Regular Vitamin Pills

Gummy vitamins were introduced as medicine for adults as fat-soluble vitamins A, D, E, and K. These are preferable alternatives for patients who cannot swallow pills. Vitamins are needed to be protected from the acidic environment of the stomach. Hence, gummy vitamins are coated with essential vitamins and minerals which have the ability to retain potency to get absorbed into the body. Gummy vitamins are more palatable than a pill.

Additionally, these are chewable and there is no risk if the product does not break apart. There is a risk associated with breaking apart of tablets when consumed. Gummy vitamins for children help in bone growth and add nutritional content in the body. According to the Honest Company, Inc., gummy multivitamin is a delicious way to get essential vitamins and minerals such as vitamin D3, folic acid, and vitamin C into growing kids’ diets.

Manufacturers Aiming to Offer Holistic Benefits

Increase in demand for gummy vitamins is being witnessed over the past few years, leading to launch of various ingredient specific products but this created difficulty in choosing for appropriate health supplement required by the consumer to suffice their nutritional demand for more than one ingredients. The factor has led to proposing of holistic benefits offered by various manufactures rather than ingredient specific benefits. Thereby, increasing the demand for gummy vitamins due to availability of products offering holistic health benefits.

Who is winning?

Some of the leading companies offering vitamin gummies market are  BAYER AG, Pharmavite, SmartyPants Vitamins, Wellnext Health, Church & Dwight Co. Inc., Life Science Nutritionals, Taura Natural Ingredients Ltd., Viva 5 Corporation, Olly Public Benefit Corporation and others.

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Get Valuable Insights into Vitamin Gummies Market 

Vitamin Gummies Market Segmentation

By Product Type

  • Single Vitamin Gummy
    • Biotin
    • Omega & DHA
    • Vitamin C
    • CoQ10
    • Vitamin D
    • Melatonin
    • High Fibre Formulas
  • Multivitamin Gummy
  • Probiotic Vitamin Gummy
    • “Bacillus Coagulans”
    • Lactobacillus
    • Bacillus Subtilis
    • Others (Yeast Etc.)

By Customer Orientation

  • Children
  • Adult
    • Men
    • Women

By Source

  • Animal Based
  • Plant-Based

By Packaging type

  • Bottles & Jars
  • Stand-Up Pouches
  • Other Packaging Type

Sales Channel

  • Direct Sales
  • Modern Trade
  • convenience Store
  • departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers
  • Other Sales Channels

By Region                                   

  • North America
  • Latin America
  • Europe
  • APEJ
  • CIS & Russia
  • MEA
  • Japan

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About Future Market Insights (FMI)

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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