During the forecast period, the demand in the global perfume market is projected to grow at a 5.5% CAGR. The market is expected to grow from USD 59.4 Bn in 2023 to USD 101.3 Bn by 2033.
Rising demand for custom-made perfumes is rising across key markets. Hence, key players are keen on developing technologically innovative products such as touchless product dispensers.
Expansion of the Beauty Industry becomes Major Market Driver
The beauty industry is expanding as a result of a global increase in disposable incomes. Further, fragrance-infused products are also finding application in the personal grooming segment. By releasing innovative variants, key players are hoping to expand their consumer base.
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Fragrance-infused essential oils are also growing in demand currently. These long-lasting variants are preferred over traditional fragrance products. A shift of consumer preferences towards luxury, exotic variants have also aided in market growth.
Advertising & Marketing Plays Key Role in Market Expansion
Recent trends show that key players have been investing heavily in various marketing channels to improve product exposure. This includes social media campaigns and influencer marketing. Hence, e-commerce has emerged as a lucrative medium for perfume vendors to reach out to large audiences.
To attract more customers, certain vendors are even offering custom-made fragrances that suit individual preferences. Such innovations backed by extensive advertising campaigns are expected to retain consumer interest throughout the forecast period.
Demand for Synthetic Perfume Wanes, Key Players Look to More Lucrative Segments
Currently, in the beauty and cosmetics segment, there is a stark rise in demand for natural ingredient-based products. Hence, synthetic chemical-based products aren’t preferred by consumers. Demand for currently popular synthetic perfume variants could wane during the forecast period.
Hence, key players should focus on creating natural ingredient-based variants that are preferred by consumers.
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Key Players Focus on Launching Exciting Product Variants
Both startups and leading players in the industry are keen on using technologies such as AI to increase market revenue. Many startups are currently focusing on minimizing the environmental impact of perfumes, and their packaging. Hence, they are coming up with more sustainable solutions. This includes synthetic chemical-free organic perfumes and plastic-free packaging.
Key Market Developments:
- In 2020, Givaudan introduced a new-age perfume technology called Viva Scentz. This has expanded the capabilities of the company to produce a variety of fragrance lines. This includes personal fragrances, fine fragrances, and oral care fragrances.
- In 2021, Sephora launched the Maison 21G which is a touchless AI-powered scent bar. Currently, it is available across cosmetic retail stores in Hong Kong.
- Floratropia is a new-age perfume startup featuring minimalistic packaging that used only natural and raw vegan materials. This helps in minimizing the environmental impact of perfume packages.
Key Market Players:
- Estee Lauder Companies Inc.
- LVMH Moet Hennessy Louis Vuitton
- Coty Inc.
- L’Oréal S.A.
- Elizabeth Arden Inc.
- Shiseido Co. Ltd.
- Puig SL.
- Perfumania Holdings Inc.
- Avon Products Inc.
- Hermes International S.A.
- Natura Cosmetics S.A.
- Channel S.A.
- Clarins Cosmetics Company
- Revlon Inc.
- Givaudan
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