The market for textile transfer paper will experience strong growth through 2021, with an estimated US$ 695.2 Mn in total market value that year. Sales of textile transfer paper are expected to grow at a 6.4% CAGR between 2021 and 2031, according to Future Market Insights (FMI).
Textile transfer paper demand will increase starting in 2021, albeit gradually, despite stagnating sales during COVID-19. By the end of 2021, the global volume is anticipated to reach 3,944.7 Mn Square Meters. In terms of volume, the market is expected to grow at a 5.9% CAGR during the forecast period.
With the ascent in buy power among shoppers across the globe, there has been a critical expansion in the interest for premium quality textiles. Out of different techniques like direct printing and warm transfer printing, the color sublimation textile transfer printing offers unrivaled quality print and upgraded toughness.
Color sublimation textile transfer papers are generally utilized in the computerized printing of things like clothing, home textiles and delicate signage. Because of the simplicity in accessibility and relatively conservative warm transfer printing process, the majority of the producers actually use it over the color sublimation printing process.
Textile printed with warm transfer printing are less solid and the print quality is corrupted by a few variables like continued washing or intensity among others. In spite of this, color sublimation transfer printing isn’t simply impervious to these variables, yet is more solid and unrivaled in quality.
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As result producers are showing more noteworthy inclination for color sublimation transfer printing cycle to satisfy the developing interest for premium quality textiles. The developing inclination of makers towards color sublimation textile transfer printing over customary warm transfer printing is expected to increase the interest for the objective item.
Key Takeaways from Textile Transfer Paper Market
By thickness (GSM), 60 – 90 GSM textile transfer paper segment is consistently increasing at a prominent growth rate of 7.3% during 2021-2031. This is mainly because of its extensive compatibility with a wide variety of end uses.
By paper type, the coated paper type is expected to hold a major pie of 74.2% value share in 2031 compared to others in the industry, as a result of its increasing popularity among small players in the market.
The increasing application of tacky product type to reduce the ghosting issue while printing on lightweight textiles is driving its growth in the textile transfer paper market. The sales of tacky textile transfer paper are projected to expand at a CAGR of 7.1% during the span of the next 10 years.
By region, North America and Europe currently hold over 54.1% of the total textile transfer paper market owing to their well-established textile printing industry. But the growth of South Asia and East Asia is expected to be higher than other regions.
South Asia and East Asia markets are expanding at CAGR of 9.5% and 7.3% respectively as a result of strong efforts of the governments and manufacturers in boosting the textile industry in these regions.
Consumers tend to prefer textiles with dye sublimation transfer printing for the impressive durability and vivid designs offered by the technology. These factors are anticipated to be a foundation for elevating the demand for textile transfer paper in the market.
Manufacturers in the textile transfer paper industry are consistently making efforts to capture this elevated demand by expanding their product portfolio, manufacturing capabilities and strategic partnerships.
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“Textile transfer paper offer benefits such as enhanced durability with decreased drying time, besides a wide range of color pallets. As a result, has become highly sought-after among manufacturers within the textile printing industry,” says FMI analyst.
Demand for Customization to Shape Textile Transfer Paper Market
Dye sublimation transfer printing process is very precise and it is very important to use papers with exact specifications in terms of thickness (GSM), paper type, and product type for high-quality print.
Manufacturers are looking for technologies that will help them provide a perfect combination of all three aspects as per the customer requirement to gain maximum market share. As dye sublimation transfer printing process is comparatively costlier than other alternatives, customers are very cautious regarding the quality of the papers.
There is also high demand for customization of paper rolls in terms of lengths and width of the roll as the consumer has to additionally invest time and money for trimming the rolls to meet their requirements. There are not many manufacturers equipped with providing a wide range of specification creating a huge opportunity for players to enhance their product offerings and attracts more number of customers.
Impact of COVID-19 on Textile Transfer Paper Market
Negative repercussions of the COVID-19 pandemic were severe on the textile transfer paper market. There are many factors that affected market growth. Restrictions on logistics and manpower in the manufacturing sector are among primary reasons that hampered the supply of the product in the market.
Furthermore, the demand from end users such as fashion, sportswear, home textiles, and soft signage segments suffered a major blow due to the pandemic. The countrywide lockdown imposed by many nations resulted in decreasing the demand for non-essential items.
Demand and supply for textile transfer paper was considerably hampered in the year 2020. However, with ongoing ease on restriction and lifting of lockdowns across the globe the first quarter of 2021 showed positive signs of rapid recovery for the target market. The market for textile transfer paper is projected to expand at an even higher growth rate during the forecast period compared to the period before the COVID-19 pandemic.
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Textile Transfer Paper Market by Category
By Thickness (GSM):
- Below 60 GSM
- 60 – 90 GSM
- Above 90 GSM
By Paper Type:
- Coated
- Uncoated
By Product Type:
- Tacky
- Non-tacky
By End Use:
- Fashion
- Sportswear
- Soft Signage
- Home Textiles
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa (MEA)
- East Asia
- South Asia
- Oceania
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