Fertility and Pregnancy Rapid Test Kits Market Insights on Emerging Scope Prophesy

The global Fertility And Pregnancy Rapid Test Kits Market is expected to grow at a CAGR of 4.3% from an estimated valuation of US$ 1.34 Billion in 2022 to US$ 1.88 Billion by 2030.

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A three-layered data set of rapid pregnancy fertility test kit penetration across various channels, as well as average monthly sales, was compiled, and global market statistics were calibrated.

Despite the high associated and recurring costs of using professional pathology labs, consumer spending on self-diagnosis has more than doubled in the last three years. Raid test kits are easy to use and convenient, which attracts potential customers.

The report goes into great detail about the other factors that have contributed to the increased demand for these kits. The widespread availability of fertility and pregnancy rapid test kits via the online sales channel, as well as their classification as an OTC product, is one such factor.

Dual Capability Tests to boost The Sales of Fertility and Pregnancy Rapid Test Kits

Manufacturers are now selling dual-capability pregnancy test kits as well as combined packs of fertility and pregnancy rapid tests that can detect the presence of HCG hormone in both urine and serum/blood. These combo kits are quickly becoming popular among users because they eliminate the need to purchase separate kits for urine and blood/serum testing. Commercially available products, for example, QuickVue HCG Combo, Test & Confirm, ICON 25 HCG, and many others are reasonably priced. As social distance prevents them from visiting labs for testing, Covid-19 is increasing sales of home-made combo kits.

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Key Takeaways of Fertility and Pregnancy Rapid Test Market Study        

• Pharmacies and drug stores are expected to account for nearly half of the market share in terms of distribution channels.
• One of the major factors driving North America’s rise to the market’s top spot is the rising age of first-time mothers.

“Considering the rising adoption of fertility and pregnancy rapid testing kits, online sales platforms and OTC arms of the companies offer sizable opportunities for potential global market growth.” says the FMI analyst

Collaborations with e-Commerce Partners – A Key Strategy

The fertility and pregnancy test kit market is rapidly expanding, and key players are seeking strategic global expansion opportunities. While most players have a fairly good distribution network both locally and globally, the fierce competition forces these players to seek ways to reach a larger number of customers in order to remain competitive.

The majority of businesses specialise in the online sale of fertility and pregnancy test kits. Buyers can select from a wide variety of products available online to best meet their needs. Many e-commerce portals, for example, such as Walmart, Amazon Inc., and others, offer a variety of brands at discounted prices to entice buyers.

Church & Dwight Co. Ltd., a major company in pregnancy and fertility test market generated 24% share of total revenue from sale of products through online distribution partner WalMart. PharmEasy is amongst the online pharmacy stores who delivers medicines to 98% PIN codes in India.

Want more insights?

A new study from Future Market Insights examines the fertility and pregnancy rapid test market from 2012 to 2021 and presents demand projections from 2022 to 2030 based on product (pregnancy rapid test (line-indicator devices (strips/dip sticks, mid-stream and cassettes) and digital devices and fertility rapid test (line-indicators and digital devices)), test type (LH urine, FSH urine, hCG blood, hCG urine), and distribution channel.

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Key Players:

• Alere Inc.
• Quidel Corporation
• Prestige Brands Holdings, Inc.
• Church & Dwight Co., Inc.
• bioMérieux SA
• Geratherm Medical AG
• Abbott Laboratories
• Procter & Gamble Co.
• DCC Plc.
• Swiss Precision Diagnostics GmbH

Fertility And Pregnancy Rapid Test Kits Market By Category By Product:

• Pregnancy Rapid Tests
  • Line-Indicator devices
    • Strips/Dip Sticks
    • Mid-Stream
    • Cassettes
  • Digital
• Fertility Rapid Tests
  • Line-Indicator
  • Digital

By Test Type:

• LH Urine
• FSH Urine
• hCG Blood
• hCG Urine

By Distribution channel:

• Pharmacy
• Drugstore
• Gynecology/Fertility Clinics
• e-commerce
• Hypermarkets & Supermarkets

About Future Market Insights (FMI) 

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 7-years.

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