Global pillow market has grown remarkably in the past decade owing to growing usage of pillows for sleeping and decoration purpose. The material utilized for filling offers particular features to a pillow, and allows being used for different application such as anti-wicking fabrics, hypoallergenic materials, as well as memory foam technologies for shoulder, neck, and head support.
Increasing awareness among consumers regarding the pillow selection which suits their sleeping position has dynamically changed the pillow market. According to a published report by Statista, the present market size is approximately 16083.6 Mn.
Pillow Market – Key Trends
Growing number of sports injuries because of the increasing adoption of sports by individuals, increasing awareness concerning cervical pillows, rising government initiatives, and increasing prevalence of spine and neck related-diseases are some factors contributing growth of global pillow market over the forecast period.
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With rising lifestyle diseases such as diabetics, heart disorders, sleeping disorders, etc., there is a rise in demand for smart pillows. These smart pillow adorn features such as snoring control, sleep modes, shape adjustment and meditation guidance among others.
The cooling technologies in these smart pillows are proven beneficial for sportspersons as well as for travellers.Pillow manufacturers will be focusing on these untapped markets through growing investment in research & development as well as improving the product efficiency during the forecast period.
Pillow Market – Growth Restraints
Less awareness regarding the cervical and neck pain caused due to basic pillows may impact the sales. The availability of inexpensive and counterfeit alternative products is anticipated to hamper the market growth.
The higher cost associated with the smart pillows are unaffordable amid middle class and low income group consumers. Further the maintenance cost concerning the products is higher in contrast to regular pillows. These factors are expected to hinder the growth of the pillow market over the forecast period.
COVID-19 Impact on Pillow Market
As the COVID-19 pandemic extends to ravage individual lives, the sleep industry is anticipating reaching consumers worldwide. Several reports are been published concerning rise in sleep disorders and other sleep related issues.
The pillow industry is tapping on these white spaces by shifting to online platforms and offering various services such as free product trail period. Moreover, sales of smart pillow through online platforms are escalating due to the accessible features such as tracking sleep which helps the user to sleep properly amid crisis.
Pillow Market – Region-wise Analysis
North America is anticipated to dominate the global pillow market during the forecast period, with the highest contribution from the US. The rising prevalence of sports-related injuries, sedentary lifestyle and head and neck injuries in the region will boost pillow sales.
As per the Journal of the American Medical Association (AMA), the US population expend around US$ 87.0 Bn per annum on low back pain and neck treatment. The Asian region will be reflecting significant expansion rate over the projected period owing to rising disposable income and growing inclination towards modern health care facilities. Increasing awareness concerning sleep related problems all over emerging nations is the foremost driving factor of the pillow market in these regions.
Pillow Market – Competitive Analysis
Major companies profiled in the pillow market include –
- American Textile Company
- Hollander
- Romatex
- Wendre
- Dohia Home Textile Co., Ltd
- Luolai and Hunan Mendale Hometextile Co., Ltd.
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Leesa launched a Hybrid Pillow which has one down-sort quilted side as well as a cooler side to aid in regulating temperature. It has an extra insert amid the layers which can be removed to set the height of the pillow, thus providing you to get completely perfect alignment.
Expedia took over Pillow & ApartmentJet, which will help the company to unlock urban development prospects, broaden product portfolio across geographies, as well as ascertaining travellers to find the perfect place to stay. Shumsky Theraptic Pillows(STP) entered into a partnership with ASP Global, an Atlanta based medical supply company to boost its market presence and product portfolio.
Global Pillow Market: Market Segmentation
By Filling Material
- Memory foam
- Hollow fibre
- Latex
- Microfiber
- Others
BY Shape
- Square
- U-shape
- Rectangle
- Wave
- Round
- Convex
- Others
By Feature
- Therapy
- Cooling
- Anit-static
- Anti-bacteria
- Others
By Application
- Decorative
- Sleeping
- Bedding
- Travel
- Massage
- Others
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