Interactive whiteboards, also known as smartboards or digital whiteboards, are electronic devices that function as a traditional whiteboard but with added interactive features such as the ability to display and manipulate digital content. The interactive whiteboards market is primarily driven by the increasing adoption of technology in the education and corporate sectors.
In the education sector, interactive whiteboards are being increasingly used in classrooms to enhance the teaching and learning experience. They allow teachers to display and interact with digital content, such as videos, images, and documents, in real-time, making lessons more engaging and interactive.
In the corporate sector, interactive whiteboards are used in meetings and presentations to display and collaborate on digital content. They are also used for brainstorming sessions and problem-solving activities, as they allow multiple participants to write and draw on the board simultaneously.
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Competitors Focus on Innovation Strategies to Stay Ahead
Well-established vendors operating in the global interactive whiteboards market are focusing on offering innovative software and collaborative tools for end users looking to upgrade their existing interactive whiteboard systems.
For instance, SMART Technologies Inc. launched SMART Notebook Maestro software, as a part of the SMART Notebook Software platform enables teachers to remotely control the content that their students can view.
This software can be run over any interactive screen with the help of an iPad device that is connected to the company’s interactive whiteboard system.
Following are the key players operating in the global interactive whiteboards market –
- Xiamen Interactive Technology Co., Ltd
- SMART Technologies ULC
- PROMETHEAN LIMITED
- Boxlight
- Genee World Ltd
- I3 SOLUTIONS
- Ricoh
- Starboard Solution
- TRIUMPH BOARD a.s.
- Sharp Corporation
- Hitachi Interactive Solutions
- ELMO Company Limited
- BenQ
- Seiko Epson Corporation
Interactive Whiteboards Market Outlook & Key Findings
- The global market is estimated to record a market value worth more than US$ 400 Mn by the end of 2020 with increasing significance of e-learning and virtual learning environments
- Procurement of interactive whiteboards for educational use is the primary contributor to the growth of the global interactive whiteboards market
- Assembled interactive whiteboards with integrated software and collaborative tools for operational applications to drive adoption
- COVID-19 pandemic to boost adoption of interactive whiteboards nationwide lockdowns and social distancing measures disrupts schools and colleges
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High Selling Prices in Developing Economies of Europe and the Middle East and Africa (MEA)
The Average Selling Prices (ASPs) of interactive whiteboards products in the MEA region are observed to be the highest among all the regional markets. The interactive whiteboards market in Southeast Asia and Pacific region reported the lowest selling prices.
The weighted ASP for electromagnetic interactive whiteboards in MEA is around 1.4 times higher than for the same product in Southeast Asia and Pacific.
Meanwhile, the weighted ASP of infrared interactive whiteboards in Europe and MEA markets are 1.1 times the ASP in Southeast Asia and Pacific.
Market participants are catering to the high demand for interactive whiteboards and touch boards from the developing nations of Latin America and Europe, owing to the accelerated growth in the regional education sectors. Vendors are trying to harness this demand to enhance their revenue generation by strategically increasing selling prices.
Key Segments Covered
Solution
- Hardware
- Software
- Collaborative Tools
Type
- Resistive
- Capacitive
- Electromagnetic
- Laser Scan
- Ultrasound
- Infrared
Size
- Below 50 in
- 50 in – 79 in
- 79 in – 89 in
- 89 in – 99 in
- Above 99 in
Application
- Corporate
- Educational
- Others
Operating System
- Windows
- macOS
- Others
Region
- North America
- Latin America
- Europe
- East Asia
- Southeast Asia and Pacific
- Middle East and Africa
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