High Protein Yogurt Market Will Generate New Growth Opportunities by 2032

The global high protein yogurt market is expected to reach a market valuation of US$ 32.8 billion by the year 2022, accelerating with a CAGR of 6.6% through 2032. The global market value for high protein yogurt developed at a CAGR of roughly 4.9% over the last half-decade.

The rising popularity of flavored yogurt is a key trend boosting the market for high protein yogurt. The inclusion of a range of products has increased the possibilities available in the dairy aisle.

The global need for real, natural, and fresh flavor experiences is being driven by consumer demand. Even in diverse places like China, Brazil, Poland, and India, consumers seek out food that tastes genuine and authentic.

The growing significance of yogurt consumption as a dietary intervention in the management of protein shortage is a notable development in the high protein yogurt industry. The market share of high-protein yogurt has expanded due to the rising popularity of live probiotic cultures.

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Due to the yogurt’s capacity to enhance intestinal health, commerce is increasing. The market potential for high protein yogurt has expanded due to the rising popularity of plant-based protein.

Due to the rise in demand for low-fat and low-sugar snacks, new revenue streams have become available for the sales of high protein yogurt. Top rivals are competing to offer similar opportunities, notably by offering unsweetened choices.

Key Takeaways from Market Study

  • The high protein yogurt market is expected to have a value of US$ 62.1 billion by 2032.
  • Currently, the high protein yogurt market is worth US$ 32.8 billion.
  • Future Market Insights (FMI) forecasts positive growth for the global high protein yogurt market at a CAGR of 6% during the forecast period.
  • Consumer preferences are inclining towards maintaining a healthy lifestyle, which has led to the higher consumption of high protein products with potential health benefits.
  • North America holds 38% of high protein yogurt market share.
  • Asia Pacific is currently holding a value of US$ 6.4 billion in the high protein yogurt market.
  • Based on product type, drinkable yogurt is most preferred in the high protein yogurt market.

Competitive Landscape

In a move to capitalize on the high-protein trend, yogurt brand Fage has announced the launch of a new product line called “Total Greek Yogurt with Protein.” The line is available in five flavors: strawberry, blueberry, peach, raspberry, and vanilla. Each cup of yogurt contains 20 grams of protein.

Today, there are many high protein yogurt products on the market. However, most of these products are marketed to athletes and people who are looking to build muscle. Recently, a new high protein yogurt product was launched that is specifically designed for people who are health conscious.

This new product contains 30 grams of protein per serving, making it one of the highest protein yogurts on the market. It is also low in calories and fat, making it a healthy choice for people who are trying to lose weight.

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Recent Developments

  • Chobani, LLC, helped the company grow in the area and state of Idaho by expanding its manufacturing facilities in Twin Falls in 2016. The company makes a nearly $100 million further investment to maintain momentum as it expands into new markets and grows its category.
  • As part of a strategic shift toward plant-based foods and beverages, GROUPE DANONE acquired WhiteWave in 2017. This helped the company satisfy consumer demands for more sustainable and healthier options.

Explore More Valuable Insights

Future Market Insights, in its new report, offers an impartial analysis of the global High Protein Yogurt market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.

The study offers compelling insights based on product type (spoonful and drinkable), Nature (organic and conventional), and Sales channels (Direct, Indirect) across seven major regions of the world.

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High Protein Yogurt Market by Category

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Spoonful
  • Drinkable

By Source:

  • Dairy-Based,
  • Plant-Based

By Flavor:

  • Regular
  • Flavored
  • Berries
  • Vanilla
  • Chocolate
  • Peach
  • Mango

By Sales Channel:

  • Food Service
  • Store-Based Retailing
  • Hypermarkets/Supermarkets

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Frequently Asked Questions

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About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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