Growing Demand for Eco-friendly Products to Boost Sales of Reusable Sanitary Pads Market

The global reusable sanitary pads market is estimaterd to reach a valuation of US$ 2.8 Bn in 2022. Furthermore, the overall sales are projected to increase at 11.6% CAGR, between 2022 and 2032, totaling a valuation of US$ 8.3 Bn by 2032.

Reusable sanitary pads have become ideal alternatives to disposable ones due to their sustainable and eco-friendly nature. These pads are generally made from biodegradable materials and can be used several times before being discarded.

Factors such as surge in women population, rapid urbanization, increasing demand for eco-friendly products, and rising awareness among people about the benefits of reusable sanitary pads are expected to boost the market growth during the forecast period.

According to the report by the United Nations, on average, every woman using sanitary pads contributes 60 kilograms of waste in her lifetime, generating 100,000 tons of waste annually. The fiber in the majority of sanitary pads is not biodegradable.

Similarly, as per the Menstrual Health Alliance India, one sanitary napkin can take anywhere from 500 to 800 years to decompose as the plastic used is non-biodegradable and can result in environmental and/or health-related hazards.

This has prompted women to use eco-friendly feminine hygiene products such as reusable sanitary pads. Similarly, governments across the world are also encouraging women to use these reusable pads for tackling the rising plastic pollution levels.

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Similarly, continuous new product launches and development on new materials will further accelerate the growth of reusable sanitary pads market over the next ten years.

Demand for reusable sanitary pads is especially high across fast growing nations such as India and China due to rapidly growing women population, increasing health awareness, favorable government initiatives and surge in the number of regional and domestic manufacturers.

“New product developments and the usage of natural organic materials instead of plastic and synthetic materials will help to increase the demand for reusable sanitary pads, says an FMI analyst.

Key Takeaways:

  • Based on material type, cotton segment is expected to grow at a CAGR of 9% during the forecast period.
  • By sales channel, the online retailers segment held 46% of the total market share in 2021 and is anticipated to surge at 7% CAGR through 2032.
  • Sales in the North America market are slated to increase at a 6% CAGR.
  • The U.S. reusable sanitary pads market is expected to grow at a CAGR value of 8% during the assessment period.
  • Demand for reusable sanitary pads is poised to grow at a CAGR of 2% over the next ten years.

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Who is Winning?

Leading manufacturers of reusable sanitary pads are focusing on smart promotional strategies, advertisements, and new product launches to improve sales in the market.

Major players present in the reusable sanitary pads market are Aisle, Rael, Charlie Banana, Femme Fabric Solutions LLP, SUPREME SANITARY PADS, Naari Cloth Pads, Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam, and Soch Green among others.

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Global Reusable Sanitary Pads Market by Category

By Material Type:

  • Cotton
  • Bamboo
  • Hemp
  • Synthetic
  • Others

By Sales Channel:

  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Mono Brand Stores
  • Online Retailers
  • Drug Stores
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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