Eye tracking solution is a sensor based technology used to track the movement of the eyes. The eye tracking solution helps to gain insights on blinking frequency, reaction of pupil and the gazing location of a person. Eye tracking solutions obtain eye tracking with the help of sensors and infrared projectors.
The projector projects infrared light towards the eyes, and then the reflected light is detected by the sensor which helps to determine the gaze location. The researchers use this eye tracking data about fixations and movements of eyes to measure stimuli induced visual responses, compare group behavior and to assess attentional processes.
Moreover, many consumer brands uses eye tracking solutions to better understand product performance and consumer behavior by measuring visual attention of customers towards package design, product advertisements, branding and placement of the products.
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Eye tracking solutions Market: Competition Landscape
Some of the key players in eye tracking solutions market are
- Tobii AB,
- Interactive Video Productions, LLC,
- iMotions, Inc. and others.
Following are some key strategies and developments in the global eye tracking solutions market:
- In May 2019, Tobii AB announced about opening a new office in Santiago, Chile. With this expansion in Latin America Tobii AB started providing eye tracking solutions to the local sales offices and moreover, it is also offering research consultancy services in this region.
Eye Tracking Solutions Market: Drivers and Restraints
Increasing application of eye tracking solutions in various industry verticals is driving the growth of the market
Eye tracking solutions can be integrated with input devices such as keyboard, touchpad and others, thus it helps the user to control the computer system with eyes, instead of the physical use of keyboard or mouse. Hence the eye tracking solution helps individual with physical or cognitive disabilities, to enhance the user machine interface.
Thus it is one of the significant factors driving the growth of the eye tracking solutions market over the forecast period. In addition, the eye tracking solutions are also incorporated in automotive systems. Many car manufacturers are incorporating the eye tracking solutions in order to improve drivability and to leverage the safety measures.
Thus increasing usage of eye tracking solutions in automotive industry is also anticipated to fuel the growth of the market.
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Decreasing price range and improvements in technology are anticipated to propel the growth of the eye tracking solutions market
Eye tracking solutions are also used to understand player’s performance by tracking the links between gaze, focus, hand-eye coordination, visual search strategies and trajectory estimations during a game. Thus eye tracking solution is a powerful tool for coached or trainers as it helps to improve training or optimize performance of players.
Eye tracking solutions Market: Segmentation
The eye tracking solutions market has been segmented on the basis of type, component, application and region.
The market is segmented on the basis of component:
- Hardware
- Software
The market is segmented on the basis of application:
- Automotive
- Retail
- Others
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