The Global App Store Optimization Software Market was valued at US$ 22.7 Bn in 2021 and is expected to reach US$ 137.5 Bn by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report, it is projected that revenue through the Social Media segment in the App Store Optimization Software Market will grow at 17.4% CAGR during the forecast period. Revenue through the Keyword Trackers category is projected to witness 17.2% CAGR in the next 10-year epoch.
North America will see continued revenue growth in App Store Optimization Software Market throughout the Analysis Period
Due to the existence of various new start-ups as well as established businesses, North America holds 2/5th of the app store optimization software industry. The app store optimization market software will be valued at US$ 56.6 Bn by the end of the forecast year 2032.
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It is reasonable to assume that more numbers of North American app publishers will invest in tools and solutions for business expansion. Any structural changes to the app marketplaces are likely to have an impact on more than 385 thousand apps, both positively and negatively. It is highly possible that these apps have already chosen their keywords for optimization with care.
This means that the North American publishers are likely aware of the companies and will take the necessary action by implementing app store optimization software to decrease that challenge. As a result, North America holds enormous potential for growing its market.
App Store Optimization Software Market: Competition Insights
At present, App Store Optimization companies are largely aiming to bring policy reforms in their app stores and setting up collaboration for better market capture. The key companies operating in the App Store Optimization Software Market include Gummicube, App Annie, App Radar, Lab Cave, PreApps, Tune, Appfigures, SensorTower Inc., StoreMaven, TheTool, AppTopia, PrioriData, ASODesk, AppCodes, Mobile Action, AppTweak, SearchMan, Keyword Tool, appScatter, SplitMetrics, Reflection.io, RankMyApps, AppFollow, App Annie, Adjust GmbH, MightySignal, and KUMULOS.
Some of the recent developments by key providers of the App Store Optimization Software Market are as follows:
In August 2021, Apple unveiled new In-app Events in Worldwide Developers Conference, to be debut with the iOS 15 and iPadOS 15 updates. Users will be able to view future timely events through in-app events, which will be displayed in search results, on an app’s product page, and on the editorial tabs inside the iOS App Store.
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More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the App Store Optimization Software Market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of Type (Data Platforms, Keyword Trackers, Ranking Optimizing), By Application (Lifestyle, Social Media, Utilities, Gaming and Entertainment, News and Information, Others), across five regions (North America, Latin America, Europe, APAC and Middle East & Africa).
Key Segments Covered in App Store Optimization Software Market Survey
App Store Optimization Software Market by Type:
- Data Platform
- Keyword Trackers
- Ranking Optimizing
App Store Optimization Software Market by Application:
- Lifestyle
- Social Media
- Utilities
- Gaming and Entertainment
- News and Information
- Others
App Store Optimization Software Market by Region:
- North America App Store Optimization Software Market
- Latin America App Store Optimization Software Market
- Europe App Store Optimization Software Market
- Asia Pacific App Store Optimization Software Market
- Middle East & Africa App Store Optimization Software Market
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