Fitness and exercise is an evolving market, and new trends within the segment are constantly emerging. Yoga has gained immense popularity across the globe and continues to do so.
Since yoga has a vast scope, its effects are not limited to just the physical body but on other subtler dimensions of the personality like, mind, emotions, and intellect as well. Since yoga is becoming a daily routine the number of yoga clubs is also increasing and the trend is also reflecting in the surge in yoga mats market.
Similar to yoga, pilates is whole-body fitness, and is adaptable to many fitness levels and also increases body/mind connection. Both pilates and yoga use exercise mats, but the types of mats used in each are different. Pilates and yoga mat as both the mats have different thickness, density and are designed as per the nature of the specific exercises.
Many moves done on the pilates mat require the spine to move through articulations that puts pressure on your back, which is why pilates mats are traditionally thicker than yoga mats. Yoga mats from Gaiam are rated high on overall basis, while for heavy duty yoga Manduka mats, and for best budget BalanceFrom are the popular choices.
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Global Yoga & Pilates Mats Market: Market Dynamics
Drivers for Yoga & Pilates Mats Market
While the majority of yoga practitioners are women (70%), the number of American men doing yoga has more than doubled in 2016. In today’s hectic lifestyle, yoga can help improve cardiovascular fitness, flexibility, balance, and overall quality of life; also it can even reduce stress, anxiety, and pain.
In addition, people practicing are 20% more likely to have a positive image of their own physical and mental health, also including a stronger sense of mental clarity, physical fitness, flexibility, and strength. The adoption of yoga and pilates as a routine has directly led to a rise in the market for both yoga and pilates mat market.
The recession has created a new segment of cash-strapped individuals, looking for inexpensive new ways to exercise. Purchases of yoga instructions, mats and supplies continue to increase in a health and money conscious market place.
During this economic downturn, green businesses are still surviving. The recent Covid-19 pandemic has led to a complete lockdown and house arrest, questioning the fitness regime for the people. In a quest to maintain their health and appearance, people have turned towards yoga at home.
Trends for Yoga & Pilates Mats Market
Innovation is the prime trend running across the yoga & pilates mats market. Fitness mats have been introduced in the market which is based on the patented technology of Sensing Tex to measure pressure patterns. It also allows the user to measure pressure from different points of view such as movement analysis or postural detection.
Fitness Mat is compatible with any smart device, whether mobile or tablet and makes it easy to visualize the exercise in real time on the device.
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Opportunities for Yoga & Pilates Mats Market
Covid-19 has resulted in a variety of changes in the lifestyle of people. Post-lockdown, considering the health benefits of yoga and the already developed habit of regular exercise at-home, it is most likely that people might continue this regime.
The green movement is also on the rise with people becoming more conscious about the effect on environment owing to their decisions. Consumers are spending more time researching products online before making purchases as well as actually purchasing products online rather than going to a brick and mortar stores.
Following the trend of “Go Green”, Go Green Yoga Mats sells eco-friendly yoga products in the continental United States. The best eco-friendly option, Ewedoos eco-friendly pilates mat is made with TPE material (thermoplastic elastomers) which is better for the environment than plastic or PVC mats.
Challenges for Yoga & Pilates Mats Market
A major challenge for yoga & pilates mats market is the failure of yoga studios. The difficulty in retaining existing members and inability to attract good yoga teachers are a major concern with regards to the abrupt closing of yoga studios.
A common scenario is that gradually people lose out the passion or take yoga as just a hobby, thus slightly impacting the yoga mats market. Pilates with equipment other than mats are equally gaining popularity and are a major competition to the pilates mats. For instance, the pilates rings help to build nicely defined muscles without difficulty. It allows you to do a variety of injury-free movements.
Global Yoga & Pilates Market: Key Players
Some of the key players operating in the global yoga & pilates mats market are
- Manduka
- Jade Yoga
- Hugger Mugger Para Rubber
- Gaiam
- Stott and PrAna Revolutionary
The market encompasses various local as well as multi-national companies with a foothold across countries. The market is thus, a fragmented one with various stakeholders marking the industry. Many of the larger organizations have both an online and mortar and brick store such as Lululemon Athletica and Prana. This gives consumers a chance to see the products in person. Other smaller organizations, such as Gaiam, have only online stores.
Product innovation is the major strategy adopted by the companies. Be it eco-yoga mats or smart and interactive mats or even high-end dimensionally pilates mats, companies are focusing on these lines since, that is the future of yoga & pilates mats market.
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Go Green Yoga Mats distributes Manduka and Jade Yoga products. Manduka and JadeYoga handle the inventory and shipping of the products through a drop-shipping program. Orders are sent to Manduka or Jade Yoga via e-mail where the orders are placed and shipped to the customer’s location accordingly. Go Green Yoga Mats pricing is equal to Manduka and JadeYoga and cheaper than most competitors.
Yoga & Pilates Market: Regional Outlook
With the millennial focusing on personal fitness and an increased consumer spending on it, Asia-Pacific promises a bright future in the yoga & pilates mats market. Also, the western influence over the developing regions, especially the young generation, has resulted in pilates becoming a common word and is being adopted as a daily routine. As yoga continues to become more popular in the U.S., the yoga & pilates mats market is dominated by North America.
Global Yoga & Pilates Mats Market: Market Segmentation
Application:
- Yoga mats
- Pilates mats
Sales Channel:
- Fitness & Sports Stores
- Online Retailers
- Department stores
- Supermarkets/ Hypermarkets
- Other Sales Channels
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