Video on Demand (VOD) Service Market Sales, Trends, Demand & Size 2031 | FMI

By 2031, it is anticipated that the market for video on demand (VOD) services will be worth US$183.93 billion. A growing number of viewers are choosing tailored content to their tastes due to the rising demand for VoD services. Recent technological developments and faster network speeds enable providers of video on demand services to stream high-definition content more quickly. In the near future, these elements are anticipated to propel video on demand (VOD) services.

Future Market Insights (FMI), a market research and consultancy organisation with ESOMAR certification, provides information about important variables driving the demand for video on demand services in its most recent edition of the study. The research analyses and follows the overall registered in more than 20 high-growth areas.

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What is the Competitive Scenario in Video on Demand (VOD) Services Vendors?

The video on demand (VOD) services market is highly concentrated as its maximum share is held by a few leading video on demand (VOD) services providers. The companies that hold market share of 70 % includes players such as Netflix, Inc., Amazon.com,Inc., Hulu,LLC.

The companies with market share of above 10% are the promising players. These companies are likely to showcase a quick growth trend and harness the opportunities that the global market has to offer to accommodate business expansion and revenue generation. This group includes Disney plus, HBO, Apple, Dish Networks, among others.

Companies that have a relatively lower size with a market share worth less than 3% are strategizing to attract new clientele in foreign markets. The companies in this group are Tubi, Crackle, Vudu, Britbox, and among others.

Some of the key players operating in the market are:

  • Amazon.Com, Inc.
  • Apple, Inc.
  • Google, LLC.
  • Comcast Network
  • Dish Network
  • Sky UK Limited
  • Vudu
  • Hulu, LLC.
  • HBO Max (AT&T)
  • The Walt Disney Company
  • Viaplay (Nordic Entertainment Group)

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On Demand Service Market Match Up?

Between 2016 and 2020, global video on demand (VOD) services market has registered a CAGR of 8.5%. Increasing penetration of high speed internet network in emerging nations has fueled the demand for video on demand services.

Increasing viewership of live streaming programs has been paving way for expansion. Live streaming defines a live video streaming network that allows users to view, like, and share live events. Studies have found that audiences are likelier to be more interested in viewing live streaming than static content, which makes live streaming a powerful way to offer immersive content.

Changing consumer preferences has resulted in high demand for digital media devices combined with a faster internet, which allows customers to remotely access media content. Video streaming offers several advantages than traditional entertainment media such as satellite television (TV). These include access to ad-free content, mobile browsing, monitoring analytics, ample use of content, enormous audience capacity, and high-quality streams.

Key Segments Covered of the Video on Demand (VOD) Service Market

Content Type

  • Subscription Video On Demand (SVOD)
  • Advertising Video On Demand (AVOD)
  • Transactional Video On Demand (TVOD)
  • Others

Content Type

  • Music
  • Video/Movie
  • Sports
  • Kids Content
  • Others

Platform

  • Smartphones/Tablets
  • Smart T.V
  • Laptops/PCs

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

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Table of Content

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Global Video On Demand Service Market Overview

4.1. Introduction

4.1.1. Market Definition

4.1.2. Market Taxonomy

4.1.3. Evolution (VoD and Animation Content)

4.2. Value Chain

4.3. Global Market Analysis

About Future Market Insights, Inc.

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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