The global body blurring cosmetics market is estimated to grow from US$ 8.5 Bn in 2022 to US$ 17.5 Bn by the end of 2032, with overall sales accelerating at a healthy CAGR of 7.4% throughout the forecast period.
Rising popularity of natural blurring cosmetics, growing focus toward improving facial aesthetics, and introduction of new blurring cosmetics are some of the key factors driving the global body blurring cosmetics forward.
Body blurring cosmetics are skin care solutions that instantly blur all imperfections, blemishes, spider veins, aging marks, and pores, and smooths skin. These products are being increasingly used by people to improve their body and facial aesthetics.
The importance of beautification to mankind is considered the primary driver for the growth of body blurring cosmetics market across the globe. Similarly, growing product awareness among consumers has propelled the demand for body care products including body blurring cosmetics and the trend is expected to continue during the projection period.
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The body blurring cosmetics market is dominated by natural segment which accounts for around 54.3% market share. Rising concern about the side effects of organic blurring cosmetics products have shifted the consumer’s attention towards natural ingredient products which will accelerate the natural type of blurring cosmetics products market.
Key market players are likely to focus on product penetration across regions like Latin America and South Asia. They are developing blurring cosmetics products with natural ingredients, which in turn is expected to boost the demand for blurring cosmetics in the near future. Moreover, product advertisement related to customer sentiments is a key strategy adopted by body blurring cosmetics manufacturers.
Key Takeaways from the Body Blurring Cosmetics Market Study
By product type, the natural type segment currently holds the largest share of around 54.3% in the global body blurring cosmetics market.
Based on form, the cream segment holds a significant market share of ~35.9% and it is anticipated to grow at a CAGR of ~6.5% during the forecast period.
North America and Europe together hold the major share of around 46.5% and the trend is likely to continue during the assessment period.
The U.S. body blurring cosmetics market is likely to grow at a robust pace during the next ten years.
Demand for body blurring cosmetics across the U.S. is poised to surge at a healthy CAGR through 2032.
“Body blurring cosmetics providers are expanding their product lines to cater to all types of body care requirements. They are also focusing on new ways of marketing by partnering with local and global players in the market to spread their reach in the international market,” says an FMI analyst.
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Who is Winning?
Leading manufacturers of body blurring cosmetics are focused on aggressive promotional strategies, advertisements, and new product launches to gain a competitive edge in the market.
Loreal SA, Amway Corporatio, Beiersdorf, Benefit Cosmetics LLC, Chanel S.A., Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Laverana GmbH & Co. KG, LVMH (Moët Hennessy -Louis Vuitton), MAC cosmetics, Mary Kay Cosmetics, Procter & Gamble Co., Revlon Inc., and Shiseido Co., Ltd. are some of the key players dominating the global body blurring cosmetics market.
Global Body Blurring Cosmetics Industry by Category
By Product Type:
- Natural
- Organic
By Form:
- Gel
- Cream
- Liquid
- Others
By Price Range:
- Premium
- Mass
By Sales Channel:
- Multi brand Stores
- Departmental Stores
- Mono Brand Stores
- Drug Stores
- Online Retailing
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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