The reusable period panties market is estimated to top nearly US$ 95.5 Mn in 2022. Demand in the market is forecast to increase at an impressive 16.7% CAGR, pushing the market size to US$ 447.2 Mn by 2032.
In order to address the need of menstrual hygiene among women and adolescent girls in rural areas, governments across various countries are taking initiatives and providing funds to promote the usage of menstrual products such as reusable period panties among women.
These initiatives are also launched to improve the availability and access to high quality menstrual products in rural areas, along with ensuring the safe disposal of products in an environmentally friendly way.
For instance, in 2018, UNICEF launched a campaign to promote positive menstrual hygiene in Pakistan and other countries in the Middle East and North Africa. Besides this, UNICEF is also promoting menstrual hygiene practices in Eastern and Southern Africa.
Apart from this, other organizations such as World Vision International, UNFPA, etc. are actively undertaking several campaigns to promote menstrual hygiene and practices in underdeveloped regions.
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Besides social organizations and agencies, commercial organizations are actively undertaking initiatives to spread awareness regarding menstrual hygiene practices. Saalt is one such brand that is extensively using social media to alleviate period poverty and taboos. Such developments are anticipated to augment the growth in the market over the forecast period.
Packaging heavily influences the brand identity, especially in the case of new products. The packaging solutions in the personal care industry have restructured into more safe, natural and practical formulas.
Since the entire idea of reusable period panties centres around sustainability, packaging carries paramount importance. Consequently, manufacturers are increasingly adopting discreet, innovative and sustainable packaging to comply with the consumer requirements, which is expected to drive sales of reusable period panties.
“Increasing preference for premium materials in reusable period panties to avoid infections is driving product innovations. In addition to this, growing focus on mentsural hygiene and personal care across various countries will augment the growth in the market over the forecast period,” says an FMI analyst.
Key Takeaways:
- Based on style, sales in the hipster segment are slated to increase at a 17.7% CAGR through 2032.
- By size, the medium segment will account for 36.1% of the total market share in 2022.
- In terms of absorbency level, demand in the high/super absorbency level segment will surge at a 18.4% CAGR over the assessment period.
- By price range, the mass/economy segment will expand at a 17.5% CAGR through 2032.
- By sales channel, demand in the online retailers segment will grow at a 20.7% CAGR over the forecast period.
- The U.S. will continue dominating the North America reusable period panties market, with sales increasing at a 11.4% CAGR.
- Demand in the U.K. will increase at a 11% CAGR, accounting for a dominant share in the Europe reusable period panties market.
- India will emerge as a lucrative pocket in the South Asia reusable period panties market, with sales projected to grow at a 18.4% CAGR through 2032.
Who is winning?
Leading manufacturers of reusable period panties are investing in research and development and partnerships to launch products suitable for various demographics worldwide. Key players operating in the reusable period panties market are Dear Kate, Inc., WUKA, Essity AB, Flux Undies, Thinx Inc., Ruby Love, Elia Lingerie, Modibodi, Aisle, Saalt, The Period Company, Knix, Neione, Q&M, Anigan, Proof, Lovable, Blooming, Uniqlo, Aerie, and PINK (Victoria Secret) among others.
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Global Reusable Period Panties Market by Category
By Style Type:
- Boy Short
- Bikini
- Brief
- Hipster
- Others
By Size:
- Small
- Medium
- Large
By Absorbency Level:
- Heavy/Super Absorbency
- Medium Absorbency
- Light Absorbency
- Super Light Absorbency
By Price Range:
- Mass/Economic
- Mid-Range
- Premium
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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