It is anticipated that the global programmatic display industry would be valued US$35.8 billion. The market is projected to grow at a 35% CAGR from 2022 to 2032 and generate US$ 720 billion in sales. The market’s expansion can be attributed to social media services’ rising popularity.
Through an automated bidding system, programmatic displays make it easier to automate the purchasing and selling of ad inventory in real time. Through a systematic environment, programmatic advertising enables companies to instantly purchase ad impressions on publisher websites or mobile apps.
The platform uses real-time analytics to identify the campaign’s most promising online audiences, and it purchases digital ad inventory by holding an auction based on all of the equipment’s available inventory.
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Competition Analysis
Key players in the global programmatic display market include
- AppNexus Inc.,
- AOL Inc. (Verizon Communications Inc.),
- Yahoo! Inc.,
- DataXu Inc.,
- Google Inc.,
- Adobe Systems Incorporated,
- Rubicon Project Inc.,
- Rocket Fuel Inc.,
- MediaMath Inc.,
- IPONWEB Holding Limited,
- Between Digital, Fluct,
- Adform, Beeswax, and Turn Inc.
The global programmatic display market is anticipated to secure US$ 35.78 Billion in 2022, valuing US$ 720 Billion by 2032. From 2022-2032, the global programmatic display market is expected to display a CAGR of 35%. Expansion of the mobile market is projected to play a significant role in developing the market during the forecast period. Essentially, mobile ads are cost-effective techniques to assure business growth. Mobile phones are getting closer to replacing desktops as ‘the first screen’ programmatic technology paving its way to mobile phones.
Also, the launch of novel software in the market is anticipated to strengthen the market in the forecast period. For instance, in 2021, MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of Dynamic Creative for programmatic advertising. Working in conjunction with MOLOCO Cloud, a cloud-based programmatic advertising platform, Dynamic Creative delivers automatically optimized ad campaigns across the programmatic ecosystem.
Other factors supporting the market growth include the growing adoption of connected devices like TV, smartphones, and tablets. Also, the integration of real-time analytics and AI in digital marketing technology is growing the adoption of these solutions. Additionally, players in the market are taking various initiatives to strengthen market growth.
For instance, in 2017, Adobe announced the launch of its global “Experience Business” campaign, the largest cross-media ad campaign that was deployed through a programmatic platform. Adobe’s “Experience Business” campaign was bought 100 percent programmatically through Adobe Advertising Cloud, part of Adobe Experience Cloud. Owing to such favorable initiatives by the players, the market is projected to expand significantly in the forthcoming time.
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Key Takeaways from the Market Study
· The global programmatic display market is anticipated to have secured US$ 26.5 Billion in 2021
· From 2017 to 2021, programmatic display market growth surged at a 34% value CAGR
· By sales channel, automated guaranteed programmatic display distribution to register a 30% CAGR
· Online video Ad format of programmatic displays to be most sought after, capturing a 55% revenue share in 2022
· North America to be the fastest growing programmable display market, registering a 35.5% CAGR through 2032
· Europe to present significant investment opportunities, expected to capture 27% revenue in 2022
· Asia Pacific to be a prominent growth hotspot, expected to surge at a CAGR of 34.8%
“Rapid growth of digitization in various end-user sectors and the increasing procurement of mobile phones are expected to drive the global programmatic display market during the forecast period,” says an FMI analyst.
Recent Updates from the Industry:
· In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
· In December 2020, FreeWheel announced the acquisition of BeesWax, a software as a service SaaS advertising company. The initiative will enhance FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Set-top Box Video on Demand and Connected TV.
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Programmatic Display Market By Category
By Ad Format:
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel:
- Real Time Bidding (RTB)
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Middle East & Africa
- Japan
Table of Content
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Market Taxonomy
2.2. Market Definition
3. Market View Point
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
4. Global Market Analysis 2017-2021 and Forecast 2022-2032
4.1. Market Size and Y-o-Y Growth
4.2. Absolute $ Opportunity
4.3. Value Chain
About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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