According to the Future Market Insights (FMI) is a recent analysis survey announced, $ 3.7 billion of decorative paper market is likely to witness a rise of 5.5% in 2019 you . Paperboard continues to record the highest sales, accounting for almost half of the world’s revenues. Absorbent kraft paper also holds a significant share of the market value, but the report predicts a modest growth rate in demand for absorbent kraft paper over the next few years.
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Europe’s lead in the decorative paper market is strongly supported by thriving application scenarios for decoration, flooring, and panels. FMI expects European consumers to account for more than 30% of total market value. However, it also shows healthy demand growth in developing countries within Asia, Africa, and the Middle East.
Despite having a mere 4% share of the paper and paperboard production environment, the decorative paper market has recently observed strong demand growth. FMI believes this growth is due to the overall promising trade scenario and the growing consumer preference for aesthetically pleasing furniture and decorations. Advances in the production scenario for decorative plywood and veneer sheets have helped the woodworking sector grow, thereby favoring the sale of decorative paper. As the range of the laminated flooring sector has been visibly improved in both developed and developing countries, it is likely that a variety of decorative papers will become widespread in the coming years.Key segment
Based on basis
weightLess than 65gsm
65-80 gsm
81-100 gsm
Above 100gsm
Based on product type
Absorbent kraft paper
Print the base paper
Other decorative paper
Based on the application
Low pressure laminate
High pressure laminate Edge banding paper
Based on end use
Furniture & cabinets
Flooring Paneling Store equipment
Leading manufacturers of decorative paper are currently planning to upgrade their aesthetics to meet the evolving specification demands of their customers. However, the report states that the main focus is on strategic acquisitions and collaboration.
Schoeller Technocell GmbH & Co, one of the market leaders. KG recently announced the acquisition of Alameda Co., California. The former is also working with operators in China’s major pulp and paper industry to focus on expanding decorative paper to the entire Chinese market. Schoeller Technocell recently partnered with Welbon Group, a well-known Chinese pulp and paper manufacturer.
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Finland-based Ahlstrom-Munksjö Oyj has a strategic focus on M & A, the latest being the acquisition of Brazilian specialty paper maker MD Papeis’s Caieiras specialty paper mill. As part of its North American-wide expansion strategy, the former recently acquired another specialty paper maker, Expera Specialty Solutions.
